The global automotive industry is widely believed to be on the cusp of tremendouschangein terms of manufacturing, sales, and the overall business model, owing to the rapid advances in new-age technologies such as autonomous driving, augmented reality, and big data. Consequently, various ancillary verticals of the automotive industry are undergoing a fundamental transformation due to these technological enhancements. The automotive display market is one such vertical that has embraced these technologies seamlessly, thus boosting its commercialization prospects

Automobiles have much higher requirements for display devices such as liquid crystal displays. Ordinary LCD screen only guarantees normal operation temperature range of 0 °C to +50 °C. The minimum operating temperature range of automotive electronic products is -40 °C to +85 °C. The operating temperature of general automotive LCD driver chips is extended to -40 °C to +95. °C.

In addition to the operating temperature, the automotive liquid crystal display system has very high requirements for vibration resistance, corrosion resistance, response speed, and viewing angle. It is particularly important that the vehicle display system has extremely high requirements for functional safety etc.